РАЗРАБОТКА МАРКЕТИНГОВОЙ СТРАТЕГИИ
О программе
Содержание
Преподаватели
Продолжительность обучения: 16 уч. ч.
На кого ориентирован:
- Вы маркетолог, заинтересованы в собственном развитии и хотите подняться по карьерной лестнице, вплоть до директора по маркетингу
- Вы владелец бизнес и хотите разработать маркетинговую стратегию для своей компании
Вы управленец и хотите понимать процесс управление маркетингом, чтобы контролировать работу отдела маркетинга в своей компании
В основе курса — практика. Мы поможем отработать полученные знания на реальных задачах прямо во время обучения.
После успешного окончания обучения вы получите:
Свидетельства об обучении в БИЗНЕС-ШКОЛЕ XXI ВЕК-КОНСАЛТ
Разработка маркетинговой стратегии
- Маркетинговая стратегия в соответствии с международными стандартами
- Оценка рынка. Инструменты. Прогнозирование рынка на основе основных драйверов. 3 модели прогнозирования. Загрузка мощностей и направления сбыта.
- Оценка уровня конкуренции, определяющая возможность устойчивой и эффективной работы на рынке. Оценка резерва поднятия цены. Оценка резервов себестоимости. Текущие и новые покупатели – как продавать больше. Оценка вертикальной интеграции на рынке. Общая финансовая оценка.
После успешного окончания обучения вы получите:
Свидетельства об обучении в БИЗНЕС-ШКОЛЕ XXI ВЕК-КОНСАЛТ
Антон КучурЗаместитель директора по маркетингу БИЗНЕС-ШКОЛЫ XXI ВЕК-КОНСАЛТ, академический директор и преподаватель дисциплин по маркетингу, эксперт бизнес-практики с 10-летним опытом в B2B и B2C, эксперт в области разработки маркетинговых стратегий, формирования и
Читать далееЗаявка на обучение
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string(0) ""
["_captureLock":protected]=>
bool(false)
["_captureType":protected]=>
NULL
["_captureKey":protected]=>
NULL
["storage":"ArrayObject":private]=>
array(0) {
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string(7) "content"
["_enabled":protected]=>
bool(true)
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string(43) "Zend_Layout_Controller_Action_Helper_Layout"
["_inflector":protected]=>
NULL
["_inflectorEnabled":protected]=>
bool(true)
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string(6) "layout"
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["_viewBasePath":protected]=>
NULL
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string(36) "Zend_Layout_Controller_Plugin_Layout"
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NULL
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int(0)
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array(0) {
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["_enabled":protected]=>
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NULL
["_filterTypes":protected]=>
NULL
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["_defaultProfilerClass":protected]=>
string(16) "Zend_Db_Profiler"
["_connection":protected]=>
NULL
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["_autoReconnectOnUnserialize":protected]=>
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["_environment":protected]=>
NULL
["_optionKeys":protected]=>
array(5) {
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string(11) "phpsettings"
[1]=>
string(12) "includepaths"
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string(9) "bootstrap"
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string(12) "appnamespace"
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string(9) "resources"
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["_options":protected]=>
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string(4) "UTF8"
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}
}
}
["_pluginLoader":protected]=>
object(Zend_Loader_PluginLoader)#7 (4) {
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array(0) {
}
["_loadedPlugins":protected]=>
array(3) {
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string(41) "Zend_Application_Resource_Frontcontroller"
["Layout"]=>
string(32) "Zend_Application_Resource_Layout"
["Db"]=>
string(28) "Zend_Application_Resource_Db"
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["_prefixToPaths":protected]=>
array(1) {
["Zend_Application_Resource_"]=>
array(1) {
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string(26) "Zend/Application/Resource/"
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}
["_useStaticRegistry":protected]=>
NULL
}
["_pluginResources":protected]=>
array(3) {
["frontcontroller"]=>
object(Zend_Application_Resource_Frontcontroller)#12 (4) {
["_front":protected]=>
NULL
["_bootstrap":protected]=>
*RECURSION*
["_options":protected]=>
array(1) {
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array(1) {
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string(1) "0"
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["_skipOptions":protected]=>
array(2) {
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string(7) "options"
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string(6) "config"
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object(Zend_Layout)#59 (16) {
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object(Zend_View_Helper_Placeholder_Container)#57 (8) {
["_prefix":protected]=>
string(0) ""
["_postfix":protected]=>
string(0) ""
["_separator":protected]=>
string(0) ""
["_indent":protected]=>
string(0) ""
["_captureLock":protected]=>
bool(false)
["_captureType":protected]=>
NULL
["_captureKey":protected]=>
NULL
["storage":"ArrayObject":private]=>
array(0) {
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}
["_contentKey":protected]=>
string(7) "content"
["_enabled":protected]=>
bool(true)
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string(43) "Zend_Layout_Controller_Action_Helper_Layout"
["_inflector":protected]=>
NULL
["_inflectorEnabled":protected]=>
bool(true)
["_inflectorTarget":protected]=>
string(15) ":script.:suffix"
["_layout":protected]=>
string(6) "layout"
["_viewScriptPath":protected]=>
string(50) "/mnt/vdb1/www/21vk.biz/application/layouts/scripts"
["_viewBasePath":protected]=>
NULL
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string(11) "Layout_View"
["_mvcEnabled":protected]=>
bool(true)
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bool(true)
["_pluginClass":protected]=>
string(36) "Zend_Layout_Controller_Plugin_Layout"
["_view":protected]=>
NULL
["_viewSuffix":protected]=>
string(5) "phtml"
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["_bootstrap":protected]=>
*RECURSION*
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["_skipOptions":protected]=>
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string(7) "options"
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string(6) "config"
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string(9) "PDO_MYSQL"
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NULL
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NULL
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string(16) "Zend_Db_Profiler"
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NULL
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int(0)
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["_bootstrap":protected]=>
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string(15) "frontcontroller"
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string(7) "zfdebug"
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string(5) "cache"
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string(6) "layout"
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string(2) "db"
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["_started":protected]=>
array(0) {
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["_frontController":protected]=>
NULL
["_request":protected]=>
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array(2) {
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string(4) "_GET"
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string(5) "_POST"
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["_requestUri":protected]=>
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["_baseUrl":protected]=>
string(0) ""
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NULL
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array(4) {
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string(9) "programma"
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string(5) "pages"
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string(4) "show"
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["_rawBody":protected]=>
NULL
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array(0) {
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["_dispatched":protected]=>
bool(true)
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string(5) "pages"
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string(6) "module"
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string(5) "index"
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string(10) "controller"
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string(4) "show"
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string(6) "action"
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array(0) {
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array(0) {
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["_httpResponseCode":protected]=>
int(200)
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bool(false)
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bool(false)
["headersSentThrowsException"]=>
bool(true)
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string(5) "phtml"
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NULL
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bool(true)
["_loaders":"Zend_View_Abstract":private]=>
array(2) {
["filter"]=>
object(Zend_Loader_PluginLoader)#39 (4) {
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array(0) {
}
["_loadedPlugins":protected]=>
array(0) {
}
["_prefixToPaths":protected]=>
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string(17) "Zend/View/Filter/"
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NULL
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["helper"]=>
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["_loadedPlugins":protected]=>
array(0) {
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string(17) "Zend/View/Helper/"
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NULL
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array(2) {
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string(6) "filter"
[1]=>
string(6) "helper"
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bool(false)
["request"]=>
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array(2) {
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string(4) "_GET"
[1]=>
string(5) "_POST"
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["_requestUri":protected]=>
string(24) "/pages/programma?pid=188"
["_baseUrl":protected]=>
string(0) ""
["_basePath":protected]=>
NULL
["_pathInfo":protected]=>
string(16) "/pages/programma"
["_params":protected]=>
array(4) {
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string(9) "programma"
["module"]=>
string(5) "pages"
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string(4) "show"
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["_rawBody":protected]=>
NULL
["_aliases":protected]=>
array(0) {
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["_dispatched":protected]=>
bool(true)
["_module":protected]=>
string(5) "pages"
["_moduleKey":protected]=>
string(6) "module"
["_controller":protected]=>
string(5) "index"
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string(10) "controller"
["_action":protected]=>
string(4) "show"
["_actionKey":protected]=>
string(6) "action"
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["_helper":protected]=>
object(Zend_Controller_Action_HelperBroker)#47 (1) {
["_actionController":protected]=>
*RECURSION*
}
}
